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If you’re looking to generate backlinks that will drive real value and grow your online authority, local news outlets can be a great way to do that — if you know how to approach them strategically.
The problem?
Many businesses either overlook local publications or don’t have a plan in place to secure links effectively.
Fret not. We have you covered with the following strategies that will help you get high-quality backlinks from local news websites, improving your SEO and online visibility:
1. Identify Relevant News Outlets in Your Area
Local backlinking efforts begin with pinpointing the news outlets in your target location. Start by identifying newspapers, magazines, online-only news sources, and community newsletters.
Many cities have a surprising number of small, reputable publications that often feature business stories, community updates, or industry insights.
You can locate these by:
- Using local directories like Yelp or Chamber of Commerce listings.
- Searching for regional news sites via search engines and keywords like “[city name] news” or “news in [location].”
- Reaching out to local journalists on LinkedIn to understand who covers business or industry-specific stories in your area.
Researching smaller, hyper-local news outlets is often overlooked but can open doors to quality backlinks.
2. Establish a Local Business Story Angle
To generate backlinks from local news websites, you’ll need to offer a story that appeals directly to their readers. Developing an engaging local angle—whether a story about a community project, a new service launch, or an upcoming event—is essential.
Here are some effective story angles:
- Community involvement: Highlight any charity events, sponsorships, or community work your business has done.
- Hiring or expanding: Local news outlets often cover stories about job creation or business growth, particularly if it affects the community.
- Unique products or services: Launching something distinctive or innovative? Emphasize how it benefits local customers.
Pitching a newsworthy story with a strong local angle not only increases the chances of getting coverage but also provides an organic way for journalists to link back to your site.
3. Create a Press Release for Your Story
Once you have a compelling story, write a press release that encapsulates all the essential details. A well-crafted press release increases your chances of being featured and gives journalists an easy way to refer back to your business with a backlink.
Some press release tips include:
- Keep it concise and relevant, focusing on the ‘what,’ ‘where,’ ‘why,’ and ‘how’ of your story.
- Include quotes from company leaders or community partners to add authenticity and perspective.
- Optimize with keywords that matter to your business to align with SEO goals.
After crafting your release, distribute it through targeted local news channels and follow up with personal outreach to individual journalists or editors.
4. Pitch Exclusive Stories Directly to Journalists
Building relationships with journalists who cover local business topics can be incredibly beneficial. Reach out directly with exclusive story pitches, giving them a unique angle that might not be covered elsewhere.
This approach often leads to more in-depth stories and a higher likelihood of a backlink. Some effective strategies include:
- Personalizing pitches based on the journalist’s beat or previous stories.
- Highlighting how your story impacts their readers, such as community impact or industry relevance.
- Offering additional resources, like images or quotes, to make the journalist’s job easier.
By giving a journalist an exclusive, they’re more likely to cover your story and link back to your business as a resource.
5. Leverage Data and Research
Journalists frequently seek out statistics and insights to add authority to their articles. By sharing unique data or research conducted by your business, you’re giving them an invaluable resource while creating an opportunity for a backlink.
Some data-focused ideas include:
- Local surveys about customer preferences or industry trends in your area.
- Studies or research reports that offer valuable insights into your industry.
For example, if you operate a local restaurant, conducting a study on dining trends can appeal to journalists looking for insights, with a natural link back to your website as the source.
6. Participate in Local Events and Sponsorships
Local events often gain media coverage, providing excellent backlink opportunities when your business is involved. Whether you’re sponsoring an event, hosting a community day, or attending as a vendor, use it as an avenue to build local backlinks.
To maximize this strategy:
- Ensure your involvement is visible by having your company logo or branding displayed prominently.
- Share press releases about your participation with local outlets.
- Request backlink mentions in event announcements, newsletters, or follow-up articles.
Sponsorships can also position your business as a community supporter, which can increase positive media attention and links.
7. Submit Articles and Opinion Pieces
News websites often feature guest articles, opinion pieces, or industry insights from local business owners. Submitting a well-thought-out opinion article or industry insight can give you a powerful backlink from a local news site while positioning you as a thought leader.
Here are tips for crafting your piece:
- Focus on relevant industry trends that impact the community.
- Offer unique perspectives on current events or local issues.
- End with a clear, soft CTA inviting readers to learn more on your website.
An insightful article that aligns with local readers’ interests is more likely to be published, with an opportunity for an editorial backlink.
8. Use Connectively (HARO) for Local Inquiries
Connectively (previously HARO – Help a Reporter Out), a platform where journalists seek expert quotes, can help connect you with local journalists looking for insight into your area.
Signing up for Connectively and responding to relevant requests can lead to backlinks when journalists reference your quotes.
To maximize your efforts:
- Respond quickly and be concise. Journalists often receive multiple responses, so standing out helps.
- Share specific examples or expertise directly relevant to the query.
- Follow up if you haven’t received feedback, as long as it’s within a reasonable timeframe.
Local journalists rely on experts for quick quotes, making HARO a valuable tool for backlink generation.
9. Collaborate with Local Influencers
Local influencers or public figures often have connections with news publications, either directly or through shared networks.
Collaborating with these influencers can open doors to coverage in local news when they mention your business in joint events, reviews, or community projects.
To build effective influencer collaborations:
- Engage influencers who align with your brand values and audience.
- Host joint events or social media campaigns to increase visibility.
- Encourage shoutouts in their networks that reach local media or lead to direct coverage.
Influencer partnerships can not only boost your brand’s reach but also increase your chances of gaining high-authority backlinks from news outlets.
Ready to Generate Backlinks from Local News Sites
Generating backlinks from local news websites can be a game-changer for your business’s online visibility and authority. By building relationships, sharing valuable stories, and positioning your business as an expert within your community, you create sustainable ways to increase local backlinks.
2020 Vision Digital specializes in helping businesses like yours thrive locally through strategic SEO and backlinking solutions.
Ready to increase your online authority?